Why Social Media?

You’ve heard a lot about Social Media: blogs, social networks and online communities. That’s because during the past eight years blogs and then social networks have evolved from a highly personal form of communication on the Internet to a powerful new medium for business; for marketing, brand building, communication and collaboration. Not since Procter & Gamble invented branding back in 1931 has there been so much excitement about a fresh model for doing business.

But Why Use Social Networking and Social Media?

Social Media is for you, if you seek a low-cost, high-results tool for:

Effective search engine marketing
Direct Communication
Brand Building
Competitive Differentiation
Positioning Yourself as the Expert
Relationship Marketing
Exploiting the Niches
Media and Public Relations
Lead Generation
Intranet and Project Management

Plus, our social networking technology is much simpler that what's required for websites, so any organization can implement social media marketing.

As for results, social networks are uniquely effective. Blogs and social media tools put a human face on business leaders, products, services and issues enhancing the value of your organization to your target market.

This intimacy is so engaging that social media marketing has surged. The interactivity of the conversation also builds trust, even in an age that’s pretty cynical about commercial messages. In fact, your readers often become your most passionate word-of-mouth ambassadors. Through their own global links on the Internet, they can reach millions of others with just one mouse click.

Search engines also become your online marketing workhorses. Thanks to the technology inherent in the platform, social media sites are very search engine friendly. Components like comments, trackbacks, RSS, even the way content is written have great appeal to search engines. To put it simply, search engines love blogs and social networks!

Not only that, mainstream media (MSM) ranging from THE WALL STREET JOURNAL to your local newspaper to CNN and local access networks, monitor what’s happening on blogs and social networks. That’s free publicity for you, and plenty of it.

The business question here for your organization is not “Why build a social network?” but “Why don’t you have a social network?”

That’s where we come in. Respond Media can help you determine how our social media services can serve your company, then provide you with the expertise to design, build, and implement your custom online community and other social media marketing services.